Mobile Gambling Perspectives
There are some doubts that its mobile traffic is the most promising for the gambling industry. In some countries and territories, the number of portable players exceeds those who move from desktops and laptops to casinos and bookie sites.
Mobile Gambling Trends
62% of mobile versions of the casino are preferred by players in 2019. According to expectations, it will increase to over 70% in 2020. It gives the forecasting agency app, Annie. Its role was played by the increasing popularity of mobile gambling applications and people’s global isolation in the coronavirus epidemic. And while speculators have been severely affected by the cancellation of sports matches, casino sites, by contrast, were able to achieve increased traffic.
Due to the increased quantity of mobile phones, there is a trend towards increasing advertising budgets in mobile applications and social networks. Today it is effortless to get targeted traffic from Instagram to casinos or betting sites, from relevant advertising systems such as Google ads or direct advertising on sites.
Another trend is the lack of deposits and bets. Modern mobile users prefer shorter gaming sessions and do not want to spend a lot of money on gambling. By winning bets and a few cents, he often feels the same positive feelings.
The reduction in bets and the deposit size does not yet affect casinos and bookies’ profits. By lowering the entry threshold, the audience is overgrowing. The importance increase in the number of users, and by ARPU, it is compensated. Maybe in a few years, it does not prove beneficial. And Maybe some new points discovered for And market participants will have to look for new growth points.
Technological Trends
The primary trend is the process of maximum simplification of games. If the market was working with “casual” games in the last few years, we are now talking about “hyper-casual” games.
Rules are not required to be read for hyper-casual games, have a minimal interface, and often play by themselves. It auto starts with a button, in the slot case. Most players agree to benefit from the bookies in drums and change the account number instead of pressing the button.
But this does not mean that mobile gambling is on its way to maximum simplification. In contrast, all the same, popular types of entertainment appear on computers, like live casinos on phones. This format is viral but has a significant technical limitation. That is the speed of mobile internet. There is no problem with this in Western countries, but promoting mobile live casinos is still problematic in Africa. This problem will be solved with the adoption of 5G technology.
Mobile Payments
The mobile phone is also performing an excellent job of paying for services in today’s world. Apple and Google’s mobile payment technologies are Google Pay- Apple Pay. By tying your bank cards once on your mobile phone, you can do this. Then pay for services and goods with the touch of their Mobile phone. To confirm the transaction, press a button on the screen.
Gambling also takes on this feature. Any casino needs to make as many types of payments as possible. Mobile casinos require support for Apple Pay and Google Pay.
Many countries’ standard payment system included the popular mobile payment system, Saryu Mobile, Peggy Phone, and Simpler. Big banks are also implementing their contactless payment system.
Conclusion
Mobile gaming is developing very fast. In the next ten years, it may dominate the gambling industry. All market participants should focus on this direction and optimize their solutions for Mobile phones and tablets.
